Generative Human
    Abstract black and white scene of people working and communicating

    Coaching for the humans leading AI

    For leaders who need to stay grounded, think clearly, and connect deeply—while everything around them accelerates.

    Former Google Cloud and AWS executive. Co-Active trained (ICF-accredited).

    Book a free 30-min coaching sessionLeading through AI change?AI executive coaching
    Sara Kleiman
    “Sally has a unique ability to challenge you to grow while providing unwavering support.”
    Sara Kleiman · Senior Director GTM, Automation Anywhere
    Read more
    Portrait of Sally Revell

    Why leaders come here

    To think clearly, lead cleanly, and stay unmistakably human under pressure.

    former executive at:

    AWSGoogle CloudIntuitPhilips

    Who I Am

    I’ve held the scope,the visibility, and the pressure.

    I get it because I’ve lived it. No translation required. We’ll go straight to real talk.

    I'm Sally Revell. CMO-level executive. 25+ years in tech, including Google and AWS. P&Ls, global teams, multibillion-dollar AI and cloud portfolios built from scratch or inherited mid-chaos.

    I also have kids, a partner, cared for aging parents, and 25 years of being one of the few women in the room. Read the full story

    How I use AI in coaching, and what stays human

    Book a free 30-min conversation

    I know what it's like to

    Work twice as hard to be taken seriously, and do it anyway.

    Sit with the stay-or-go question in a market where neither answer feels right.

    Carry the number, the team, the family, and the fear that something has to give.

    Hit burnout that looks indistinguishable from success.

    Navigate AI reshaping everything around you while trying to figure out where you fit in what comes next.

    What I Offer

    Three ways to work together. Find the shape that fits.

    All packages include a free 30‑minute clarity call before any commitment.

    Considering 1:1 coaching? Compare a personal coach with a coaching platform →

    Who I Work With

    You've built success. Now the demands are endless.

    More time, more impact, more results, and less bandwidth to deliver it. This is for high performers who need a place to think clearly and figure out how to keep leading at this level without burning out.

    Women in Tech

    “You’ve earned your seat. Now the whole game is changing.”

    You’re good at what you do and you know it. But you’re also navigating a market in flux, rooms where you’re still the only one, and the pressure of carrying both a career and everything else. Whether you’re deciding to stay or go, stepping into bigger visibility, or finally betting on yourself, you need a partner who cuts through the noise and helps you move with clarity and confidence.

    Tech Executives

    “You’re not stuck. You’re just maxed out.”

    You’ve built real success and you know how to perform under pressure. But the job has gotten heavier with board dynamics, org friction, market uncertainty and a growing sense that the next move needs to be the right one. Whether you’re deciding to stay, push harder, or make a bigger bet, you need a confidential partner who understands the terrain and will tell you the truth.

    The Philosophy

    Your edge is not speed.It’s how human you’re willing to be.

    Generative Human Coaching is built on a simple premise: the most effective leaders in the AI era are the ones who can generate presence, clarity, connection, and courage on demand.

    I combine deep, confidential 1:1 coaching with lived executive experience in AI, cloud, and marketing leadership—so we can move fluidly between OKRs and org charts and the quieter question: “Is this how I want my life to feel?”

    Self

    Scale your leadership without losing yourself.

    Build more capacity, steadiness, and judgment as visibility rises—without paying for success with your health, relationships, or integrity.

    Team

    Bring your team with you.

    Help your team level up, align, and stay steady so they can carry more ownership as the work and stakes keep shifting.

    Org

    Lead AI-driven change without losing focus.

    Make clear decisions on AI, org shifts, and new bets without chasing noise or diluting the core strategy.

    What Happens Next

    Three steps. No pressure.

    01

    Book a free session

    A 30-minute coaching conversation. No sales pitch, no pressure.

    02

    We map your situation

    Where you are, what's in the way, and what would move the needle.

    03

    You decide

    If it's a fit, we shape the engagement together. If not, you leave with clarity.

    Book a Free Session

    FAQ

    Common questions

    Who is Generative Human coaching for?

    Senior AI and tech leaders who want to stay grounded, think clearly and lead well while their organisations change. Coaching is led by Sally Revell, a former Google Cloud and AWS executive.

    See how a personal coach compares with a coaching platform →

    Do you work with leadership teams?

    Yes. Generative Human runs workshops and advisory retainers for leadership teams moving through AI change together.

    What group coaching do you offer?

    Three peer formats: invitation-only Real salons in Seattle, a six-session Women's Coaching Circle for senior women at a point of choice, and the AI Leadership Circle for senior leaders leading through AI change.

    What training does Sally have?

    Sally completed Co-Active coach training with the Co-Active Training Institute (CTI), an ICF-accredited program.